Six of the world’s biggest hotel chains have joined together to create their own hotel search engine called roomkey.com.

Bookers and travellers will be able to search for rooms at Choice Hotels, Hilton, Hyatt, InterContinental Hotels, Marriott and Wyndham properties around the world, including their affiliates and book them through the site. The site promises that users “should feel uber-confident that the rates [they are] looking at are the best ones out there.”

The initial launch of roomkey, built on the hotelicopter technology platform which it acquired in 2011, is aimed at the US but the companies say it will be expanded to English-speaking regions outside the US “shortly”.

The new company is headed by CEO John F. Davis III, founder of hotel distribution company Pegasus.

John Wallis, global head of marketing and brand strategy, Hyatt Hotels Corporation, said of the launch, “With an experienced management team in place and a compelling search tool unique to the market today, Room Key is well positioned for success and will quickly become a large scale marketplace offering highly qualified hotel booking leads to our owners and franchisees. We welcome and encourage additional hospitality companies to become commercial partners with Room Key.”

Steve Sickel, senior vice president, distribution and relationship marketing at InterContinental Hotels Group, said, “IHG is always seeking new ways to innovate in order to consistently deliver a world class experience for guests – from the moment they choose to book one of IHG’s seven hotel brands, through to the quality of their stay and beyond. Like so many of IHG’s online innovations, Roomkey.com is another industry first, offering guests breadth of choice alongside all the benefits from booking directly through our own websites.”

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