Why did Disney go to a reservation system?

28 June 2024

Walt Disney World has announced a significant change to its reservation system, set to take effect on January 9, 2024. This adjustment will eliminate the need for date-specific reservations for the most common types of tickets, a move that has been widely welcomed by visitors.

The reservation system, initially introduced in 2020 as a response to the COVID-19 pandemic, was designed to manage crowd sizes and ensure safety by tracking the number of guests in each park daily. This system required all visitors, including those with annual passes and cast member passes, to book their park visits in advance. However, starting next year, guests with date-based tickets will no longer need to make these reservations, although annual pass holders and cast members will still be required to do so.

The decision to maintain the reservation system for certain ticket types is strategic. It allows Disney to continue managing park capacities and optimizing resource allocation, such as staffing and food supplies, based on expected attendance. This approach ensures a smoother and more enjoyable experience for all guests, even as the parks return to pre-pandemic operations.

Despite the initial resistance to the reservation system, it has provided valuable insights into visitor patterns and preferences. This data-driven approach has enabled Disney to make informed decisions about park operations and guest services. The upcoming changes reflect a balance between maintaining operational efficiency and enhancing guest satisfaction.

As Disney World transitions away from mandatory reservations for most visitors, it marks a significant step towards normalcy while retaining the benefits of controlled crowd management. This evolution in the reservation system underscores Disney’s commitment to adapting and improving the guest experience in a post-pandemic world.

Eliza Kent

Eliza Kent is an accomplished author and thought leader in the fields of new technologies and financial technology (fintech). She earned her Master’s degree in Technology and Innovation from the esteemed University of Illinois at Chicago, where she developed a strong foundation in emerging technologies and their impact on the financial sector. With over a decade of experience in the industry, Eliza served as a senior analyst at Fintech Solutions, a leading company known for its cutting-edge financial services. Her work has been featured in various reputable publications, where she explores the intersection of technology and finance, providing insightful analysis and forecasts. Eliza's passion for innovation drives her to educate and inspire others about the transformative power of technology in shaping the future of finance.

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